Analytics
The full picture — engagement, deliverability, attributed revenue.
Sent
58,610
Delivered
58,150
99.2% delivery rate
Opened
13,219
▲ 22.7%
Clicked
938
▲ 1.6%
Orders
255
Revenue
R350.4k
▲ 8.4%
Engagement over time
JanFebMarAprMayJun
Deliverability
Delivery rate99.2%
Open rate22.7%
Click rate1.6%
Bounce rate0.8%
Complaint rate0.02%
Unsubscribe rate0.3%
By location
Johannesburg38%
Cape Town28%
Durban14%
Pretoria11%
Other regions9%
Email clients
Gmail52%
Apple Mail28%
Outlook12%
Yahoo5%
Other3%
Campaign breakdown
| Campaign | Status | Sent | Open % | Click % | Orders | Revenue | RPR |
|---|---|---|---|---|---|---|---|
| Father's Day Gift Guide | Sent | 25,980 | 22.9% | 1.6% | 88 | R124,600 | R4.80 |
| Timelessly Warm — Knitwear Edit | Sent | 24,110 | 23.0% | 1.6% | 72 | R98,420 | R4.08 |
| Extra Length Shirt Bar | Sent | 8,420 | 22.0% | 1.5% | 31 | R41,200 | R4.89 |
| The Perfect Gift — Gift Cards | Sent | 22,100 | 21.9% | 1.3% | 64 | R86,200 | R3.90 |
Top performing collections
Men's Knitwear
"Timelessly Warm. The Art of Heritage Knitwear."
Email-attributed revenue
R184k
84 products
Last sent 2026-05-12
Last sent 2026-05-12
Women's Winter Collection
"The New Women's Winter Collection — Refined Layers"
Email-attributed revenue
R143k
112 products
Last sent 2026-04-28
Last sent 2026-04-28
Performance Golf
"From Fairways to Boardrooms"
Email-attributed revenue
R96k
56 products
Last sent 2026-05-08
Last sent 2026-05-08
Men's Shirts — Shirt Bar
"Quality fits for every occasion"
Email-attributed revenue
R78k
68 products
Last sent 2026-04-22
Last sent 2026-04-22
Extra Length
"Crafted for comfort and versatility"
Email-attributed revenue
R43k
32 products
Last sent 2026-05-04
Last sent 2026-05-04
Busby Leather
"The Finishing Touches to Complete Your Look"
Email-attributed revenue
R64k
41 products
Last sent 2026-04-15
Last sent 2026-04-15