Audience
Pringle of Scotland South Africa · primary audience
Audience
Pringle of Scotland SA
Last updated 26 May 2026 · 09:14
Total contacts27,552
Subscribed26,425
Unsubscribed1,092
Non-subscribed511
Cleaned524
Plan usage
27,552 / 40,000
12,448 remaining
69% used
Audience growth+4.2%
New this month+1,284
Subscribes
+582
▲ 12%
Unsubscribes
91
▼ 3%
Open rate
22.7%
Click rate
1.6%
Bounce rate
0.8%
Complaint rate
0.02%
Revenue
R124.6k
Orders attributed
88
Avg order value
R1,416
Cleaned
524
Engagement
Open rate22.7%
Click rate1.6%
Most engaged segmentVIPs — High Spend
Least engagedDormant 180d
Avg subscribes+582
Avg unsubscribes444